Regulation of Advertising and Promotion Essay - 21364 Words

Chapter 20 Regulation of Advertising and Promotion True / False Questions 1. Regulatory concerns never play a major role in the advertising decision-making process. True False 2. Self-regulation and control of advertising emanate from individual advertisers and their agencies. True False 3. Self-regulation begins with the interaction of client and agency when creative ideas are generated and submitted for consideration. True False 4. Policies and procedures for industry self-regulation are established by the Advertising Self-Regulatory Council. True False 5. Federal law requires that advertisers possess substantiation for their advertising claims before the claims are published. True False 6.†¦show more content†¦A. Both government regulatory agencies and consumer groups are against advertising by members of professional associations. B. Professional associations have always authorized advertising by their members on the basis that such promotional activities heighten members professional status. C. Research has shown that consumers generally disfavor the use of professional advertising. D. The Supreme Court has ruled that professionals, such as dentists and physicians, have the right to advertise. E. Professional advertising is typically considered unethical and fraudulent. 26. Which of the following statements concerning advertising by attorneys is true? A. A sizable faction within the American Bar Association blames the legal professions image problem on sleazy ads. B. The U.S. Supreme Court does not permit lawyers to advertise if they earn more than $100,000 per year. C. Ads soliciting personal injury victims help in enhancing the publics perception of attorneys. D. The American Bar Association recently removed all restrictions on the type of advertising attorneys can use. E. Typically, traditional law firms are in favor of using advertising, particularly on TV, because they believe that it might boost a professions image. 27. A number of self-regulatory mechanisms have been established by the business community in an effort to control advertising practices, andShow MoreRelatedFda s Position On Regulation Of Drug Promotion And Advertising1312 Words   |  6 PagesFDA s position on regulation of drug promotion and advertising has undergone a very interesting pathway, and this is clearly reflected in the way they have enacted their regulations. This process has not been spontaneous but rather a result of extemporaneous pressure and events. Initially, as the pharmaceutical industry was growing and rapidly developing, it was also unmonitored, and the claims they made about the products they advertised posed a risk for the consumers given the freedom theyRead MoreCase Study - Selling Hope1730 Words   |  7 PagesSelling Hope Case Summary State lotteries consider as a marketing challenge. As a legal monopoly, they have no competitors which are a major aim of much advertising. The company only remain two objectives which are recruiting new players and encouraging existing player to increase their activity. To aid them in product development and advertising, marketers use variety research tools to learn people’s preferences and responses to proposed games. They also engage in target marketing by identifyingRead MoreReduction of Malpractice in Pharmaceutical Advertising1684 Words   |  7 PagesReduction of Malpractice One of the key manners in which direct-to-physician advertising of pharmaceuticals can lead to health promotion is in the reduction of malpractice on the part of physicians when it comes to the administering of pharmaceuticals. It is of course the primarily (and ultimately, solely) the physicians responsibility to ensure the proper and effective use of pharmaceutical products, just as it is their responsibility to ensure that all care practices and interventions are inRead MoreWhy Tobacco Is The United State Of America, Brazil, India, And Turkey1059 Words   |  5 Pagesmore stringent than the national law. †¢ Tobacco Advertising, Promotion and Sponsorship Tobacco advertising and promotion is allowed with positive limits. Tobacco advertising on TV and radio may take place between the hours of 21:30 and 05:00 local time. All advertisements however may not show, among other things, cigarettes, the shape of cigarettes, tobacco product branding, or smoking. There are added restrictions on print and outdoor advertising. The law additionally forbids the distribution ofRead MoreThe Importance Of Advertainment870 Words   |  4 PagesAdvertainment – advertisement and entertainment fused together, â€Å"combines the elements of advertising and entertainment and is designed to overcome the tendency, especially among television viewers, to change channels or mute the audio during standard advertising commercials† (Chitu Tecau 1). In other words, advertainment breaks down the barrier between advertising and entertainment and sells as it entertains. Examples include product placements, such as American Idol (2017) having their judges drinkRead MoreFalse Advertising Vs Puffery : False Misleading Statements864 Words   |  4 PagesFalse Advertising vs Puffery False advertising is defined as factually false statements that are used to promote a product (Waters). Puffery is defined as the promotion of a product using exaggerated statements and opinions not intended to be factual (econedlink.org, 2014). The main difference between the two is that false advertising is an illegal form of promotion and puffery is a legal form of promotion. Yet, just because puffery is legal and the false advertising is not, does not mean that theyRead MoreExplain Marketing Opportunities Essay1606 Words   |  7 Pagesenhance the welfare of Australians through the promotion of competition and fair trading and provision for consumer protection. The Act deals with almost all aspects of the marketplace: the relationships between suppliers, wholesalers, retailers, competitors and customers. In broad terms the Act covers unfair market practices, industry codes, mergers and acquisitions of companies, product safety, product labelling, price monitoring, and the regula tion of industries such as telecommunications, gasRead MorePob Sba1484 Words   |  6 Pagesstrategies of Werm Snacks amp; Pastry CO. LTD and how well it determines the success of the marketing of snacks and pastry items. Also how the owner of the business go about putting customer’s satisfaction first. The project will give the importance of promotion mix, market research, ethical issues and other means that will impact on the success of the business. Acknowledgement I would like to thank everyone who made the completion of this task possible. Firstly, I would like to thank God for creatingRead MoreThe Social Science Perspectives Of Sociologists And Social Marketers1429 Words   |  6 Pagescrimes act ‘Assault causing death’ due to the 2012 Thomas Kelly king-hit in Kings cross. The social marketing perspectives examines the different marketing range and nature of advertising and promotional strategies used by alcohol companies to young people and the codes and regulations put in place when it comes to advertising alcohol and young people. It is inevitable that at some stage in an individual’s life, they are going to use drugs and or alcohol and some point. In the entirety of this reportRead MoreThe Societal Issues Of Advertising1729 Words   |  7 Pageslaunch a new healthy snack targeted to children. You have already researched about the advertising business. However, you need clarifications about ethical and legal matters relating to advertising to children. I will therefore discuss the societal issues about advertising to children. I will then guide you through the relevant UK regulations regarding food advertising to children and how they might impact the advertising of your snack. Lastly, I will explain the process for hiring an agency and how you

Taking a Look at the Earths Biosphere - 604 Words

The Earth’s biosphere is considered to be the most inclusive layer on the planet; simply put, the biosphere is where life happens. What makes the biosphere so exceptional is the fact that there is no record of life existing anywhere else in space. All of the organisms that inhibit the biosphere impact it in some way. However, humans have the largest impact on the biosphere through the means of industrialization, reproduction, and consumption. As with all of the other organisms inhibiting the biosphere, humans have basic needs in order to thrive. We need habitats, protection, reproductive success, and sustenance. However, unlike other organisms, we have proclivities that span beyond the essential tools needed to survive. We have the unique gift of insight, and with it, the ability to innovate beyond the parameters of any other species on the planet. From the use of fire to the invention of the smartphone, there is a continuum of technological advances. In today’s industrialized societies, these technological conveniences have become vital in order for one to compete for resources. With this dependency, comes a cost, and it threatens the very system that supports life on earth. In North America, 700,000 tons of air pollution is released into the atmosphere every day (Biology). This stems from the use of fuel-burning transportation, product manufacturing, and mining. There are two main classes of air pollution, particles and gases. The discharge of elements into theShow MoreRelatedRogerian Argument Essay1181 Words   |  5 Pagespossibly harm the Earth’s planetary biosphere, or has it already done so; in fact, many worldwide scientists have protested that the Earth is at its ‘tipping point’ but no efforts have been adapted to save the biosphere? A support of this controversial topic; congressional meeting and testimony, is from one of the top U.S. climate scientists, James Hansen to Former Vice President A l Gore, with an emphasis on the cause of C02. Beyond the ozone layer is atmospherically holey, Earth’s temperature is risingRead MoreThe Ethics For Respect For Nature1477 Words   |  6 Pagesspecies population, or biotic community is â€Å"deserving of the concern and consideration of all moral agents simply in virtue of their being members of the Earth’s community of life† (Taylor 104). Taylor’s second principle of â€Å"intrinsic value† is the idea that, â€Å"regardless of what kind of entity it is in other respects, if it is a member of the Earth’s community of life, the realization of its good is something intrinsically valuable† (Taylor 104). This means that a living being should never be treatedRead More Global Warming: A Theory of Accelerating Process of Climate Change2015 Words   |  9 Pagesexplaining the phenomena of accelerating change in the number and size of weather-related disturbances. This is a synthesis of thr ee books: Al Gores an inconvenient truth, Stuart Kauffmans At Home in the Universe, and Dr. James Lovelocks Gaia: A new look at life on Earth, presenting a theory predicting the general parameters of global warming over the coming years. 1. Introduction. This paper is intended as a starting point for creating a framework within which to discuss and analyze whatRead More Lifestyle Sustainability and the Environment Essay examples2587 Words   |  11 PagesOur current lifestyle is not environmentally sustainable. We consume more and more of the earths resources and give very little, if any, in return. The Brundtland Commission defines lifestyle sustainability as being development that seeks to meet the needs and aspirations of the present without compromising the ability to meet those of the future. Many factors are contributing to how humankind uses the earths resources and how humankind views the goal of sustainability. Public opinion, governmentRead MoreHumans and the Decline of Biodiversity Essay2861 Words   |  12 Pages With this waning state of diversity on the planet earth, how will it affect all of humankind. Together with all of these other species a web has been formed, and although it is an extremely large and convoluted web it is also very fragile. The biosphere of Earth is just one potential species death away from catastrophic consequences in some cases, but the issues are still not addressed. Humankind’s overuse of planetary resources is part of the problem, but it is definitely not the only problem.Read MoreHydrosphere - Types, Importance3847 Words   |  16 Pageshydrosphere (Greek hydro means water) describes the collective mass of water found on, under, and over a planets surface. The Earths hydrosphere consists chiefly of the oceans, but technically includes clouds, inland seas, lakes, rivers, and underground waters. Hydrosphere refers to that portion of Earth that is composed of water. The hydrosphere represents one component of Earths system, operating in conjunction with the solid crust (lithosphere) and the air that envelopes the planet (atmosphere). TheRead MoreGlobal Warming: Are Humans to Blame?2304 Words   |  10 Pagesof global warming (also referred to as climate change), you must first understand what it means and how it happens. Global warming is a result of a process known as the greenhouse effect, in which the light and heat from the sun are trapped in the Earth’s atmosphere by greenhouse gases; which subsequently raises the average temperature on Earth. The greenhouse gases responsible for this process are carbon dioxide, methane, nitrous oxide, chlorofluorocarbons, and tropospheric ozone, all of which areRead MoreBeing A Zoo Camp Counselor At The Oakland Zoo Essay1966 Words   |  8 Pagesanother endangered animal that actually provides real benefits to its ecosystem and the world as a whole. Although pandas initially provided small services for their ecosystem, they currently lack a significant ecosystem service to contribute to the biosphere. In a world without humans, pandas would have no trouble surviving - they lack a true predator in their natural environment, though some animals do prey on their cubs. Thus, they only possess one main limiting factor on their growth: the availabilityRead MoreEffects Of Capitalism On Production And Conservation Of Nature3956 Words   |  16 Pagesclouding the knowledge of people about climate crisis. These factors have played a major role in affecting the efforts to counter climate change. The present projects which are cropping up as a response to the ecological crisis such as Eden Project and Biosphere 2 have been discussed and their relevance and impact upon climate change have been dealt in greater detail. The relation between efforts to isolate and conserve nature and fear of uncertain future was also a topic worth exploring t hrough the aboveRead MoreChristians Should All Have The Same Goal1849 Words   |  8 Pagescreated the heavens and the earth.† (bible) By understanding this verse and realizing he essentially made it for us, we should be humbled and try our best to watch over it. By humbling ourselves and recognizing our role as His servants we realize taking care of the environment and being proactive in the restoration of it makes us good followers in His eyes. Revelation 11:18 â€Å"The nations raged, but your wrath came, and the time for the dead to be judged, and for rewarding your servants, the prophets

The Anti-bilingual Education Measure Free Essays

The result of California election on June 4th, 1998 was predicted all along. Proposition 227, also known as the anti-bilingual education measure, won in 61% favorable to 39% unfavorable contest. In a seemingly routine contest, the proposition brought out one of the most disparaging groups of supporters and critics, displaying passion for their causes in rallies, forums, debates and TV ads. We will write a custom essay sample on The Anti-bilingual Education Measure or any similar topic only for you Order Now This paper examines proposition 227 and its controversy. Then, it proposes what might have been a compromise that satisfied the supporters and the critics alike. After a small protest by some dissatisfied Hispanic American parents on their children†s bilingual education, Ron Unz, the Chairman of English for the Children wrote and spearheaded a movement for Proposition 227. Under the premise that bilingual education had not relieved high dropout rates and low English literacy of many immigrant children in last 20 years, Proposition 227 advocated a new way of education for Limited English Proficiency (LEP) children. It mandated a uniform solution for all LEP children in that all children will be placed in English language classrooms where â€Å"the language of instruction used by the teaching personnel is overwhelmingly the English language, and in which such teaching personnel possess a good knowledge of the English language. † Children who are English learners will be educated through sheltered English immersion during maximum of 1 year. The sheltered English immersion program meant â€Å"nearly all classroom instruction is in English but with the curriculum and presentation designed for children who are learning the curriculum and presentation designed for children who are learning the language. † Passing of such proposal meant virtual elimination of bilingual education in California. The biggest critics of proposition 227 are teachers. They claim that the premise of Proposition 227 epitomizes ignorance. First example is a clause in the measure that allows maximum of a year for sheltered English immersion. The critics dismiss it as confusion over speech fluency and academic fluency in English. They claim that, â€Å"academic fluency in a second language requires 5 to 7 years† instruction. † Therefore, a year of special education is inadequate for preparing LEP children for English language classrooms. Second example is that only 6. 5 percent of the students who are re-classified as fluent in English come from a group of students, only a third of whom are in bilingual programs and most of whom are in the kind of English-only programs mandated by Proposition 227. Hence, concluding bilingual education as a failure is shortcoming. In fact, many bilingual programs work better than other programs in both English acquisition and core subjects . Since, Proposition 227 mandates a single, untested program for all school districts, it fails to address the quality of instruction in core subjects like science and math. Other critics of proposition include the proponents of bilingual education. They claim that benefits of bilingual education include appreciation for cultures. Because language is most fundamental part of any culture, allowing bilingual education is allowing â€Å"the field in which language meets language, culture meets culture, values meet values. † Hence, bilingual education has its own educational merits rather than just assisting education in other subjects. Some proponents take a step further and claim that denying bilingual education is discrimination against minority students. First, the minority students are denied of the â€Å"fundamental tools for reflection, critical thinking, and social interaction. Second, denying bilingual education is an act of affirming white supremacy and English supremacy. Declaring English as the valid language and pointing to critical aspect of knowing English as a requirement for success are two instances where English is pushed as the supreme language. The critics claim that the US is a nation built upon immigration and diversity of races makes it impossible to embrace â€Å"so-called ‘common culture† and ‘common language. â€Å"† One of the prominent supporters of proposition 227 is the general population. According to the poll taken by the Los Angeles Times, 64% of registered white voters and 62% of registered Latino voters favored Proposition 227. Their reasons for the support are echoed in the content of the proposition. First, for the last two decades, bilingual education has not alleviated â€Å"the current high drop-out rates and low English literacy levels of many immigrant children. † They believe that bilingual education has failed because only 6. 5 percent of children with limited English language skills moved into regular classes last year. They site the research that shows that sheltered English immersion is the most effective method of helping non-English speaking children learn English. Also, schools cannot teach all children in their home language because more than 50 languages are spoken in student’s homes. Hence, it is only fair that unified program be offered to all students, allowing all students to equally cultivate their English fluency. The supporters believe in two broad assumptions about education. First, the proposition claims that for â€Å"productive members of our society, literacy in English language is among the most important. Second the proposition claims that â€Å"young immigrant children can easily acquire full fluency in a new language, such as English, if they are heavily exposed to that language in the classroom at an early age. † Hence, the proposition can promote sheltered English immersion for maximum of one year. The criticisms for such claims are rather obvious. First, research shows that if anything can be blamed for high illiteracy rate, it is education in whole since â€Å"over 60 million Americans are illiterate or functionally illiterate. Also, full literacy in English language may not be necessary for productive members of our society since immigrants from Asia and Europe are succeeding quite nicely in America while it is black Americans, â€Å"whose ancestors have been speaking English for over 200 years, find themselves still relegated to ghettos. † Hence, even with conflicting research data, criticisms for bilingual education are exaggerations. Even as such, my own experience with bilingual education makes ending bilingual education attractive. I came to the US only knowing my alphabet. And, I do not remember bilingual classes offered to a Korean kid at my junior high school. Yet, I remember stepping into honors English class by the sophomore year of my high school when Latino and Latina kids I knew from ESL classes in junior high school were still in ESL classes and in bilingual classes. While I am not entirely convinced that bilingual education is a failure, I am convinced that public schools need greater emphasis on academic achievements of students rather then simply graduating them on time. If getting rid of bilingual education means unifying standards for all students, hence challenging all students equally, I must favor getting rid of bilingual education. I trust the much the same sentiment was shared by the voters of Proposition 227. Since I could not decide to amend or not to amend the proposition, I looked to the gaps between the supporters and the critics of the proposition. Then, being the cynic that I am, I found the gaps to be political: both parties were looking out for their own interest, not so much for better education. Therefore, I decided to amend the proposition and to offer both parties their share of satisfaction. In researching for this paper, I kept wondering about substantial reasons for the teachers to oppose Proposition 227. If voters were convinced that something had to change, why were teachers not convinced? Overall, school budgets will not be cut, if anything it will be increased slightly. Then I thought of some reasons for teachers† opposition. First, some of the bilingual education teachers, who earn more than the regular teachers would be in jeopardy from the proposition. Also, funding would be redirected to community members who agree to tutor English learners. I had no reason to see that supporters of the proposition were any better. I did not see the biggest supporter, Ron Unz, the co-author of the proposition and the premier fund contributor of the proposition with $650,000, as either philanthropist or as philosopher who believes in helping out in a worthy cause against the status quo in education. I did see his intentions to be politically charged since, he has 1) challenged Governor Pete Wilson for the 1994 GOP nomination, 2) volunteered to appropriate $50 million per year for 10 years to fund English instruction for individuals who pledge to tutor children in their community, which ensures him a long public exposure and favorable light among employment seekers, and 3) mobilized Latino voters in his side in light of the popular proposition. Hence, instead of choosing the better of two evils, I decided that the best proposition is a compromise between the two. First, basic spirit of the proposition is kept since it won in the election. Hence, LEP children are still mandated to enter English language classrooms. Also, English learners are placed in English immersion program for no more than a year. Second, to satisfy the teachers, some of $50 million will be spent to train current teachers for English language classrooms with LEP children and tutoring LEP children. In addition, current bilingual teachers will be allowed to tutor both LEP children and English learners as many years as assessed as appropriate by both the teacher and the school. Satisfying both the teachers and the parents through amending the proposition should lead to a better education, which is an unintended positive outcome. How to cite The Anti-bilingual Education Measure, Papers